Twitter (now X) is one of the biggest social media platforms in the world. It is also one of the oldest! According to statista.com, there are currently 326 million active users, which means that Twitter is showing no signs of disappearing anytime soon. Plenty of popular celebrities, musicians, news outlets, and politicians use the platform. If you and/or your business are not on Twitter, you should be! The platform can really help your small business. Here’s how!

Like all of the other social media platforms, Twitter can drive people to your website. You do not have to pay for clicks which is cost effective. If you are not taking advantage of this, then you are really missing out. You’ll have to pay for it depending on the work you put into the platform, however. Tweeting a lot and often will help a lot. 10 to 12 tweets a day is sufficient and engaging with other users is beneficial too! More tweets mean more clicks, which means more people to your website.

Engaging with other people is really important. Think of it like texting, except it can be seen by the public. Social Media Marketing is very similar to networking in that it is beneficial to you to meet and talk to new people. If you are trying to reach industry influencers, Twitter is the place to do it! With Twitter’s search and hashtag features, engaging with people is as easy as could be.

Twitter is really great for distributing some of your businesses services. A single tweet has the potential to be seen by a ton of people, even if you have very few followers. Facebook’s algorithm heavily influences who can see your posts, because they want you to pay for it. Twitter does not do that. Twitter does require much more maintenance though, as you will have to make sure to tweet very regularly.

Twitter is arguably the best place to push your brand. This is because Twitter distributes your posts, allowing all of your followers to view your content. In addition, Twitter users generally feel better about businesses following their personal accounts and are significantly more likely to share business’ posts. Your posts have a much better chance of circulating on Twitter than on other social media platforms.

Tweets can boost your SEO and show up in Google searches. So if you are ready to Tweet but are not quite sure what to tweet, look up some keywords related to your business. Include those words in your next tweet to help give your SEO a little boost.

As you use Twitter more and gain new followers, your authority will increase. Twitter can help you to become an industry expert and can really help your influence on a subject. By showing who you are and what your business stands for, you can really begin to influence things in your field.

There are a ton of great benefits to using Twitter and these are just a few big ones. So if you are still not using Twitter, it is way past time to do so!