It is very important for your website to be aesthetically pleasing. Let’s be honest, ugly websites are not going to keep anyone coming back. Your website also directly reflects your business, so it is very important that your website looks great. Great photos can make this happen. When looking at photos for your website, you can either take stock photos off of the internet or invest in a professional photographer. The latter would be the recommendation because getting your own photos can take your website to the next level. Here are a few reasons why photography is one of the most important things for your website.

Visual Marketing
The human brain really loves pictures. After hearing information, people will only remember 10% of it three days later. If that information is paired with a good image, however, that number jumps to 65%. In addition, images are very easy on the eyes and break up text content. Photos, videos, and infographics are a very important element in keeping visitors invested and coming back. Great photography on your website also shows visitors who you are and what you are about without them ever having to read a word.

Search Engine Optimization (SEO)
Great photos can help your website’s SEO. Sure, the keywords on your blogs are what put your website higher up on Google’s list, but what makes searchers click on your site’s link? Pictures. Nice professional pictures help to make your online content more appealing which gives your company’s content an edge over your competitors. Pictures are also great for another huge medium: Social Media. Posts that include a picture per every 100 words are shared twice as much as those that are lacking good pictures. Pictures will just bring a lot more people to your website, so you have to have them.

Personal Brand Photography
The more you use a photographer or take photos yourself, the more you will start to create your own picture brand. The style of photos that you want to use for your business will start to line up with time. By establishing a consistent theme, viewers can associate that style with you and your business. One of the great things about creating a personal brand of photos is that a photographer can do most, if not all of the work. All you would have to do is share your vision with him or her.

Great Photography Can Help Grow Your Business
Image quality is an integral part of selling product online. When people are shopping for a product and see a great picture, they are much more likely to buy. According to the National Retail Foundation, 94% of people felt that the quality of an image was important when purchasing products. The use of great pictures is paramount in selling product.

Every business has different needs for great photography. Photos can contribute positively to visual marketing, SEO, your company’s personal brand, and business growth. People are drawn to pictures which means that every business should have many great ones!