How to Search Engine Optimize Your Blog Content

November 10, 2017 | By NVIT Marketing Team | No Comments

How to Search Engine Optimize Your Blog Content

Blog posts on your website are not only good for explaining your services/products/information about your business to your consumers, which mostly benefits the consumer. They can be utilized in a way that is also beneficial to your business through search engine optimization.

You can earn money while you sleep just by plugging keywords into your blog posts that make them more valuable to search engine algorithms. We may be getting ahead of ourselves… Today, we are here to explain how to optimize your blog posts to get more consumers to your website.

Search engines, such as Google, have fancy algorithms that work to fit the tendencies of the searcher. This system ranks web pages based off of relevance and helpfulness to the inquirer. However, it can be a pretty tricky tactic to master with Google’s copious algorithm updates. So how do you stay on top of it? Blogs are very helpful in that department because they provide the opportunity to incorporate SEO over and over again. Staying consistent with posting blogs revamps your chances moving up. Stick with us today and you’ll learn more about how to search engine optimize your blog content.

1) Focus on 1–2 long-tail keywords.

Although we did say blogs are a great chance to incorporate SEO consistently, this does not mean that your blog posts should incorporate as many keywords as possible. Turns out that’ll actually hurt your SEO because search engines will assume you’re keyword stuffing (i.e., including your keywords as much as possible with the sole purpose of gaining ranking in organic search). This will bump you down far on the search list.

Search engines are on top of their game with picking up on penalties such as keyword stuffing. Not to mention, it does not make for a very good reader experience. Instead, you should use keywords in your content in a way that doesn’t feel unnatural or forced.

The best way to go about it is to focus on one or two keywords per blog post. This will help keep you focused on a goal for your post. Keep the focus narrow enough in your blog post that you can actually optimize your post with one or two keywords.

On the other hand, if you are looking for visitors that you know will convert then you’ll want to plug in long-tail keywords. Using long-tail keywords may be more efficient to this end because website visitors searching long-tail terms will often be more qualified. This will bring the traffic you are looking for. As well as traffic that could potentially convert even if they don’t know it yet.

2) Include these 1–2 keywords in specific parts of your post.

Now that you have your one or two keywords, it’s time to incorporate them into your blog post. How do you decide where would be a good place to plug them in? Where are the best parts of your posts to include these terms so you rank high in search results?

These are the big three to include your keywords: headline, headers and body, and URL.

Title

At first glance, the reader (and search engine as a matter of fact) will have already decided if your post is relevant just based off of the title or headline. So including a keyword here is vital.

Google tends to cut off their decision making after the first 65 characters of the headline, so be sure to include your keyword before that. When you have a longer headline, it’s a good idea to get your keyword in the beginning since it might be cut off towards the end, which can take a toll on your post’s relevance, no matter how relevant it actually may be. (robots don’t know any better, don’t blame them).

Headers & Body

Plug in your keyword in a way so that it naturally flows in the sentence in the body of your post. Make it reader friendly so that viewers will actually want to work with your business. Don’t go overboard at the risk of being penalized for keyword stuffing. It’s common to want to strategize how you plan to incorporate your keywords before you write the post. Now this a good idea, but it shouldn’t be your only focus.

Whenever you create content, your first and main focus should be on what matters to your audience, not how many times you can include a keyword or keyword phrase in that content. Focus on being helpful and answering questions that your customer might have asked that lead them to your post. By doing this, you will find yourself a naturally optimized blog.

URL

After the headline, search engines also look at your URL to decide what your post is about. You have a huge opportunity to optimize your URLs on every post you publish, because each post has it’s own individual URL, so make sure you include your one to two keywords.

3) Make sure your blog is mobile-friendly.

It was revealed a while back that more people use the search engine on their mobile phones than on desktop. Because of this, Google displays the mobile-friendly results first. Google does not try to hide the fact that it favors mobile-friendly sites.

Responsive design and mobile-friendly websites are necessary now more than ever, although they have been important for the user experience since they began. Now they’re becoming more and more important for SEO as well.

When you have a website that has a responsive design, your blog pages will only have one URL instead of two different ones. Without being responsive, it gets split into two with one for mobile and one for desktop. When you have one URL it helps your post’s SEO because any inbound links that come back to your site won’t be divided between the separate URLs. This helps your SEO grow from one main point, helping Google more easily recognize your post’s value and rank it accordingly.

These are only a few tricks of the trade when it comes to optimizing your blog content. Our experts have many tactics lined up to ensure consistent optimization. There is so much value in being at the top of search results. Let’s get your business’ website up there.

 

NVIT Marketing Team