How to Advertise Using Snapchat

January 15, 2018 | By NVIT Marketing Team | No Comments

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How to Advertise Using Snapchat

Snapchat has quickly become one of the biggest social media platforms in the world. The disappearing pictures platform has grown to be used by big business like CNN, the NFL, Target and many more. This has contributed to Snapchat being a great platform for brand promotion. Here are a few features within Snapchat that can help your business increase it’s brand recognition.

Snapchat Stories
Snapchat Stories are the bread and butter of what the platform is all about. Snapchat Stories are photos and/or videos that can be shared with all of the people that follow you or publicly. Snapchat users spend an average of 25 to 30 minutes a day, so there is a great opportunity to promote your business on the platform. Popular content ideas for you to share can be previews  of new services, event promotions, demos, and behind-the-scenes content. Photos and videos disappear after 24 hours, so the quicker content is shared the better!

Geofilters
Geofilters are graphics that lay over your image or video that display your location or event name.. Different Geofilters are available at different places and times. Anyone can create a Geofilter which means that you and your business can create one to be used by users who are near your business. This can be incredibly beneficial as users can use and spread your business’ Geofilter which contributes to increased brand recognition. To take that a step further, you can even motivate your followers to create content for your business during special promotions.

Paperclip
Paperclip is a very cool way to include links in your photos or videos. This allows that viewers to “swipe up” to learn more if they see an add that interests them. This will take him or her directly to the location of the link. This feature adds an extra layer to the content that you post. It is easy to do, does not take a lot of time, and is a great way to include a link without it visually disrupting the video or image.

Snap Map
Snap Map, like Paperclip, is one of Snapchat’s newer features. Snap Map gives users’ the ability to share and find other users through the app. The map gives users the ability to look at other user’s profiles from all around the world. By inputting your company’s location and setting a profile pic, you can really flex your marketing skills to increase you business’ Snapchat presence.

Promotions
Snapchat is a great platform to distribute coupons and news about your company’s promotions. To do this, you can encourage your followers to share content of them using your product. Following this, you can send them a discount or coupon. This is an amazing way of engaging your followers and driving sales.

Snapchat really is a great platform. With more than 170 million users per day, it is a platform that you and your business should not skip out on. So take the plunge and start taking pictures and videos today!

NVIT Marketing Team