July 27, 2017 | By NVIT Marketing Team | No Comments
Who doesn’t love free advertisement? If you do, then the Facebook Check-In function, available to all users on Facebook, is a useful tool for your business. This function allows customers with a smartphone to search and find your business on Facebook and “check in” that they are at your location. This results in free advertising and free brand awareness.
Fun fact: 88% of consumers trust online reviews just as much as personal recommendations. So when consumers see that people that they know/love/trust/want-to-know are checking in at your location then they are more likely to visit your business. Each time a customer takes this easy step on Facebook it brings you one step closer to a new customer. With exposure such as this, it is important to ensure that your business Facebook page is consistently and constantly updated. This will be the first place potential customers visit to gain information about your business that they saw their friend checked into.
Ways Your Business Can Earn Check-Ins on Facebook:
Promote the Check-In option in various ways
First and foremost, promote the check-In option through your business page. Other than this step, it’s time to get creative with ways to promote this option! Write it on a chalkboard next to your specials if your business is a restaurant. Place a fun sign somewhere obvious in the shop. This could be a fun way to get people to work with you.
Consumers are much more likely to do something for you if you do something for them. Offer your customers an incentive for Checking-In at your business location. Things such as coupons or special deals for those who let their friends know what they are up to will go a long way.
Produce Check-Ins organically
The easiest way to illicit Facebook Check-Ins is through letting people check-in on their own without any push. This usually begins with your business having a strong social media presence initially.
If you are consistently on Facebook, interacting with your consumers and making yourself present, it will show. Populating potential customers news feeds happens through exposure. It is important to check your Facebook insights to track the number of Check-Ins your business typically collects. Here are the steps:
- Go to your business page.
- Click on “Notifications” on the top of the page.
- Click on “Activity” on the left-hand sidebar.
- Click on “Check-ins”.
- Download the “Pages” app in the App Store from your smart mobile device. (This is the best way to see check-in’s from mobile devices.)
- Login to your business page.
- Click on “More” (It’s the “…”) at the bottom of your screen.
- Click on “Check-ins”.
Make the most of the free publicity that is available to your business! Run with it!