August 11, 2017 | By NVIT Marketing Team | No Comments
Businesses that generate the most lead interactions win, it’s as simple as that. Even if they have an average product, they still win if they have the most leads. The word lead refers to the potential clients or customers that your business interacts with or informs about its product or services. Leads mean more revenue and revenue means more profit. This not so secret, secret of the industry is vital to the growth of your business. So, on that note, let’s look into 6 ways to generate leads for your business.
- Directly engage with people
Direct lead engagement should be at the top of your list of priorities. If you engage with people in an indirect way, for example using a FAQ section on your website that generalizes questions and answers without interacting with anyone, then you are not effectively engaging them. Direct engagement makes use of tools such as live chat, forums, and help centers. This provides an opportunity for people to interact with customer service representatives at all times.
- Inbound and outbound marketing
Outbound marketing is when you let the customers find you. This could be through various paid and natural search engine marketing efforts. Inbound marketing is the process of attracting the attention of prospects via content creation before they are even ready to buy. Inbound marketing is seen as one of the best and most cost-effective ways to convert strangers into customers. You should aim to deploy both methods when generating leads. Concerning the inbound perspective, you should personalize your emails conversations, get active in online communities such as Facebook and actively share content and information, and be active in solving common customer problems. This helps you establish relationships and trust with your customers and generate more leads.
- Invest in new technology.
Staying up to date on technology trends shows customers that your business is involved and working hard to evolve and grow. It is also important to stay updated on how you can interact with leads on new technology. For example, smartphones are trending all over the world. Setting up your website and services to be accessible and user-friendly on mobile devices and tablets is absolutely necessary. This is yet another opportunity to generate leads on new devices.
- Develop and optimize informative content.
Creating or sharing content on your platforms and website is a very important factor in generating leads. With content such as a blog section on your website, you have the opportunity to add keywords to ensure that your website is optimized for search engines. This will result in your website being visited for specific reasons that could result in that lead turning into a customer without intending to initially. They may visit your site for tips on something off of one of your blog posts, browse around your website, like what your business has to offer based off of trust from your blog post, and purchase what you’re selling or offering. High-quality content can be an advantageous asset for you as it will attract traffic to your website.
- Use email marketing.
This comes back around to direct engagement. Email marketing sits on a fine line of spamming and personal, interesting emails. You should aim for as personal as possible. Some things to consider when creating lead generating emails:
- The subject line should be enticing but not overbearing. This is your opportunity to quickly and shortly address the problems the lead is most likely facing.
- The bulk of the email should be concise, brief, and engaging.
- You should incorporate social media links into your email so that the recipients can be easily redirected to your social media platforms.
These are just a few tips on what you should pay attention to in your email marketing construction.
- Comment on other blogs and social media posts.
Not only commenting but interacting with people on their blogs or social media posts shows that you are a real human being running a business that you are passionate about. This will gain trust with leads, spread brand awareness, and cause a domino effect of word of mouth marketing. People will see that you commented on someone else’s post and then they may be curious enough to check out your website or page. People like real and honest interaction. Be helpful and generous with your comments and people will want to see what you have to offer.
These tips are a few of the many ways to generate leads for your business. This is a very important step in your marketing strategy that will boost your business and your reputation. All good things!