May 5, 2017 | By NVIT Marketing Team | No Comments
Search Engine Optimization, or SEO, is a money making tool that your company cannot afford to go without. SEO works with search engines to ensure that your website receives high traffic as consumers search for related services that your business provides. With a properly executed SEO, your company will literally be earning money while you sleep. Let’s dive a little deeper into the success of your company.
So, there are two major functions of search engines. Search engines crawl and build a giant index as well as provide search users with a ranked list of websites that they have determined are the most relevant. This process begins when a user searches a question or an inquiry. The search engine then scans the indexed websites for the most relevant information to the user’s search. Through links, the search engines can reach billions of interconnected documents on the web. Once these pages are found, the search engine then stores key pieces of it in a database that can be accessed later for future searches. Users expect instantaneous results upon entering a search inquiry, so this means that search engines work hard to provide results as quickly as possible. This is where you want your website to present itself.
Through website optimization, a.k.a. SEO, the search engines will index your website’s keywords, relevancy, and popularity as a primary source connecting to user searches. The search engines will access the keywords connected to your website quickly. Search engines index based off of popularity and relevance of a website. So make sure to keep that in mind when implementing SEO. In the past, SEO was purely based on having the right keywords on your site. It has been found that the indexing must go beyond this simplistic step. Through mathematical equations (algorithm) the search engine sorts the relevant from the irrelevant and then ranks the results based off of popularity. There are hundreds of rank factors that play into the search engine optimization process. This just means more opportunity for your website to rank higher against your competitors.
A few factors that go into perfected Search Engine Optimization:
- Technical Crawlability
- Website Content Publishing & Keyword Analytics
- Keyword Relevance
- Link Backs (referral links)
- Social Media Interactions
- Editorial Content Update Frequency
- Website User Experience
- Integration with Google Services
Due to hundreds of factors, it is difficult to know where to start. The most logical step is to hire a professional that can devote skillful time to this endeavor that you cannot afford to lose. With a team of SEO gurus working tediously, you will see ranking results far beyond your competitors. NVIT Marketing understands both the abilities and the limitations of search engines. We will properly build, format, and annotate your web content in a way that search engines can digest and deliver to users.
True to technology, SEO is constantly changing and evolving. NVIT Marketing pays close attention to the evolution of SEO. Those who wish to remain competitive within their business should understand the necessity for properly executed SEO. It is imperative to recognize that your company is losing out on business if your website is not optimized. Web sites compete for placement in search engines, and those with the knowledge to improve their website’s ranking will receive the benefits of increased traffic. Don’t fall behind! NVIT Marketing will place your website at the top of the ranks!