If your website is not set up to be accurately displayed on mobile and tablet screens then you are a tad behind the times. Now more than ever is the time for a digital wake up call. Business’ that have not been proactive enough to update their sites to mobile friendly are sorely missing out on a huge opportunity for clientele. Google made a change to their algorithm way back in 2015 to extend their ranking factors to mobile friendliness.
Mobile friendly refers to a site that displays across multiple devices accurately and is not limited to your desktop/laptop computer. This includes mobile devices such as a handheld phone (iPhone, Android, Blackberry) or tablets (iPad, Kindle, Galaxy, etc.). A mobile friendly website will be perfectly functional across any screen. Many developers view mobile friendly as a “best practice” for all website developments.
According to Google, “more Google searches take place on mobile devices than on computers in 10 countries including US and Japan.” Furthermore, According to Merkle/RKG, 29% of the top 500 retail companies and almost 50% of the Fortune 500 companies do not have mobile friendly websites. There is an obvious gap in the relay of information to a lot of businesses.
This has really been something that should be in the back of every business owner’s mind since the dawn of the internet being accessible on mobile devices. It is nothing new that we can access the web from our phones. it‘s just easier now more than ever. Without a mobile-friendly site, you are, more likely than not, missing out of the equivalent of half of your potential client base.
In case you aren’t convinced yet, did you know that having a mobile-friendly site is very optimal for SEO? Google considers bounce rates and click backs when deliberating the ranking of a site. If your site cannot be accessed on a user’s phone than they are sure to bounce to another site or click back to the search results in pursuit of another site that is mobile friendly. This a great detriment to your ranking on search engines such as Google.
Some critical features of a mobile friendly website include:
- Text-based phone numbers, physical addresses, or email addresses that can trigger a call, directions, or email message from your mobile device
- Slideshows or image rotators that function without Flash support.
- Small image sizes to allow for fast loading over mobile connections.
Some terms to know when it comes to mobile-friendly sites:
Responsive: This is a method of developing a site that is responsive in a way that makes it flexible across any type of screen, instead of appearing extremely small and cramped on the screen. With this format, the website will automatically format itself to fit the screen of the user.
Mobile optimized: This means that the website will reformat itself to create larger buttons, pull down menus, and reorganized images so that visibility is better. Greater visibility will result in users sticking around on your site rather than growing impatient and turning to your competitor’s site.
As you can see, there are many benefits of building a mobile-friendly website. From higher rankings on search engines to easier navigation for users, your business will come across as more professional and timely. Your business will also gain an entirely new opportunity for potential customers. What are you waiting for?