June 6, 2017 | By NVIT Marketing Team | No Comments
There are few right ways to build a website and many wrong ways. Why more wrong than right? Because, in today’s web design world, there are many options of online tools that allow people to build their own websites with little experience required. For example, Wix or Squarespace provides prefabricated website templates for users to use for free. This may provide the opportunity to make a pretty website for fun, however, if you are looking to create a website with the purpose of driving traffic to your business and gaining customers, then these platforms do absolutely nothing for you. That being said, even if you are building your website in a beneficial way, if it’s not being done absolutely right, it could be equally as useless.
The internet is a massive world of its own, with millions of websites already running and thousands more being generated each day. This is where website optimization comes in along with the experts that know how to incorporate optimization into your website from start to finish. When your website is correctly equipped with SEO, or search engine optimization, then you are one step ahead of your competitors. This is what will make your website stand out and drive specific, interested customers to your door. So, perk up! We are about to make the website of your business’ dreams.
Where do you start?
Building a website that is search engine optimized is not an easy or quick task. Search engines have constantly changing algorithms that must be kept up with as your website and business grow. SEO must be constantly tended to. So, some businesses choose to hire an in-house web designer. Here, web designer is a broad word. Generally speaking, the company will expect this individual to both develop a website and design all aspects of it. An individual who is skilled in web design most likely won’t be skilled in graphic design or vice versa. Web design is generally more of an analytical and numbers based skill whereas graphic design is creative and artistic. These are skills from two separate sides of the brain, making it extremely difficult to find an individual who will do both well. Then what do you do?
Outsource a team that has individual experts for each aspect of your website.
NVIT Marketing has a team of individuals who are each skilled in their own trade. From content generation, to SEO, to graphic design, your website will be a lead generating powerhouse from start to finish. Here are 3 benefits of outsourcing website design.
- You will make money while you sleep.
In most cases, outsourcing website development professionals can cost more than hiring an in-house developer. However, if you consider the quality of work that comes from outsourcing and the fact that there are individual experts creating the perfect website for your business with little to no effort from you, the money begins to sound worth it, doesn’t it?
Through SEO, your website will be ranked by search engines such as Google. This means that, based off of keyword selection from your website, your website will be placed on the first or second page of the search engine when a potential lead searches your services or products. This will drive constant traffic to your website, even while you sleep. This is huge. You will notice a spike in customer numbers and watch your business grow before your eyes. See our blog, Earn Money While You Sleep: Don’t Underestimate SEO, to learn more.
- You will have a functional and optimized website
Not only will you be making money while you sleep, you will have a smoothly running website with constant eyes on it if anything were to go wrong. A quick fix by the team and your website is back in action. Furthermore, the functionality will be user and mobile friendly. This provides even more opportunity for traffic to flow into your website. When no website stone is left unturned than consumers are happy and will trust your business. In other words, outsourcing a web design team is taking control over your website’s potential. Every aspect is wholeheartedly focused on by an expert that understands that intricacies of that aspect. A high functioning and easily navigable website attracts more customers and builds trust.
- You will have a scalable website that will grow with your company.
The platforms that allow you to build your own website will give you an undynamic website that never changes unless you personally constantly tend to it as your business grows (with no help from that website). Through outsourcing NVIT Marketing, you will find yourself with a scalable website that grows and changes with your company. For example, if your business wants to sell apparel later on down the road, after your website has already been made, you don’t have to trash your perfectly good website and create a whole new one for ecommerce. NVIT optimizes your website so that you can add an ecommerce section to your already running website. Your website will be user-friendly and created with the potential for business growth. You will be able to add and take away from what your website offers to consumers.
Our developers are trained to know what will work best for your business’ website. With your involvement throughout the entire process, you will become a part of a team of experts that will make your vision a reality. This reality will be an ever growing and changing powerful tool for your business that you cannot afford to go without! Your customers will love you. Your competitors will envy you.